Lead your next rebrand
with Confidence

Go Beyond the Logo. Lead the Brand.

Most designers are taught how to create visual identities. Few are taught how to lead brands. Brand Restart equips experienced designers, creative leaders, and marketing professionals with the frameworks, tools, and practical guidance to confidently lead rebrands, influence stakeholders, and drive meaningful organizational change.

Transformations grounded in clarity and truth.

Read

Learn

Apply

This book is about transformation—not just for organizations, but also for the creative professional leading the rebrand. Brand Restart teaches you how to tell the truth, do the work, and keep the momentum of the restart after launch.

Level up your brand thinking with workshops covering brand strategy, discovery, messaging, identity systems, and creative leadership.

Get downloadable templates, worksheets, and practical tools for immediate execution.

Upcoming Workshops

Diagnose Your Brand: Is Your Brand Drifting?

Beyond the Logo:
The Fundamentals of Brand Every Designer Should Know

Evaluate how your business is currently perceived, identify the gaps between your intentions and reality, and uncover practical ways to bring your brand back into alignment.

A strong brand is much more than a logo. In this workshop, you'll learn "brand" in a way you've never learned it before. We'll explore the core fundamentals of brand strategy and thinking that shape how people perceive a company or an individual.

Design Therapy:
Creative Money Show and Tell

Share something you've created, launched, pitched, priced, or experimented with since our last conversation. It doesn't have to be polished or profitable yet. The goal is simple: take action.

August 13, 2026

Aug 20, 2026

Sign up and attend →

Aug 27, 2026

Join the Discussion →

01

02

03

04

Identify

Plan

Discover

Execute

Identify the business case for the restart, the key players, and the primary goals.

Gather requirements to determine scope, the resources needed, and the timeline.

Discover key insights that will guide the direction of the rebrand.

Do the work with efficiency.

05

Launch

Unveil your updated brand, internally and externally.

06

Rollout & Manage

Prioritize and release remaining collateral over time.

The formula for a successful restart includes the right people, the right mindset, and the right process.

COMING SOON

Brand Restart:
The practical playbook to lead your next rebrand with confidence

Every brand will eventually need a restart. The question is: will it be grounded in truth and clarity to build lasting transformation? Brand Restart: An Actionable Guide to Become a Rebrand Hero is your practical guide for brand thinking, step-by-step implementation, and building confidence in your skill set as a Brand Restart expert. Learn to build brands with greater clarity and confidence, and become a brand hero for yourself—and the companies you serve!

What's Inside:

The truth about what brand really is

6-Step Brand Restart Method

Actionable templates

"Truth Checks" and tips to read the room at every phase

Hi, I'm Shannel

My goal is to help you align your brand identity with your brand action. With over 20 years of combined experience as a creative director, graphic designer, author, and certified project management professional, I've played an influential role in helping craft brands for next-level growth. I created Brand Restart as a practical guide to turn creatives professionals, like you, into brand heroes.

150+

20+

Years of experience

Happy clients

Ways to Work Together

Workshops

Corporate Training

Strategic Brand Advisory

Engage in live, interactive sessions to master core brand strategy principles and tools.

Customized programs for teams, delivering tailored brand strategy education and practical application.

Direct consulting for complex brand challenges, providing expert guidance and strategic oversight. See my work.

Subscribe to be the first to know when the book launches! Plus, get helpful brand strategy insights and workshop announcements. No spam, just clarity.