The responsibility of a company brand initiative can be a lot to take on. That’s because rebranding isn’t solely about updating a logo or changing a color palette, or word-smithing a mission statement. It’s about transforming your company’s perception in order to reach new heights for your business—a new level that’s less attainable if you remain the same. That’s why a rebrand or brand refresh is so vital.
Brand Restart provides you with the tools and processes to go from feeling unsure and overwhelmed to having clarity and confidence in your brand project.
The key to a successful brand project is to implement a proper process. The Brand Restart Approach combines project management principles and creative processes to create a practical framework without the fluff:
Shannel Wheeler, PMP
Brand and Design Strategist
Brand Restart is a practical framework to help you execute your rebrand or refresh project. It combines tried and true project management principles with creative strategies to create a process that produces transformative results. Implement with your own team or get support to reach your company goals. The end result should be a positive shift in perception that yields greater opportunities and growth for your company.
If your growth-staged company is ready to elevate to a new level and implement the refresh/rebrand process, then Brand Restart may be right for you. The Brand Restart program is the right fit for teams who:
Brand Restart exclusively focuses on implementation for growth-stage startups/companies that have at least $3M in annual recurring revenue. These companies value the brand process and already have buy-in from leadership to make this meaningful change.
It includes management and implementation of the six steps in its approach, with a focus on foundational messaging and visual identity.
A rebrand is a comprehensive effort, usually involving a name change, creating an entirely different personality, entering a new market or creating a different narrative about the company. A refresh isn’t a complete overhaul, but typically involves messaging and/or visual enhancements.
Absolutely, but you must have the right team in place and be committed to the process.
Yes, if you have a skilled team that is available to commit to the rebrand process.
It typically takes 3-6 months to complete, depending on the scope of work.
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