Align brand identity with brand action
Brand Restart is the only do-it-yourself guide that grows brand practitioners into experts.
Rebrand or Refresh Checklist
Learn if your business or company's brand needs a rebrand or a refresh. Download this checklist so that you can make your next brand decision with confidence.
DIY Brand Guidelines Workshop
This interactive workshop guides you through the essential components of creating comprehensive brand guidelines. In just 90 minutes, you will learn a systematic approach to document your brand's visual identity, voice, and application standards. We'll combine theory with practical exercises so that you can begin crafting your next level of brand guidelines.
Free Guide:
Formula for a Successful Rebrand
✅ Gain clarity: Understand what brand really is
✅ Identify what you need: Pinpoint the need for a rebrand or refresh
✅ Get a process: Learn the Brand Restart Approach to conquer your rebrand
✅ "Triple R" Factor: Discover three essential factors for your project
✅ Lead with "C's": Know what it takes to lead your brand project successfully
What do they say?
I didn’t think you could bring rigor and fun into a brand process like Shannel. Her approach was refreshing, she was able to set a clear path for us that kept the entire team engaged and inspired to contribute ideas that she pulled together from her framework. She’s left us with a solid foundation to build our business faster and stronger.
- Raj Choudhury, CEO
Alloy
Shannel is an exceptional brand designer and strategist. Over nearly a decade, she has been instrumental in shaping the visuals and messaging for some of my biggest ventures, from my book that become a WSJ best-seller to the entire FlipMyFunnel movement, and most recently with GTM Partners and our research note that is now read by over 175,000 go-to-market leaders.
- Sangram Vajre, CoFounder and CEO
GTM Partners
15
Team members
340+
Supported lenders
Happy users
230k
About Shannel
My goal is help you align your brand identity with your brand action. With 20 years of combined experience as a creative director, graphic designer, author, and certified project management professional, I've played an influential role in helping craft brands for next-level growth. I created Brand Restart as a do-it-yourself guide to turn brand practitioners, like you, into brand experts.
100+
20
Years of experience
Happy clients
Ready to be the brand hero?
The Brand Restart book isn’t theory. It’s a practical, actionable, and step-by-step guide that positions you as the expert. Marketing, design, and brand leaders who want to take control of the rebrand process and create more impact—this is for you!
