



Align brand identity with brand action
Brand Restart is the only do-it-yourself guide that grows brand practitioners into experts.


Rebrand or Refresh Checklist
Learn if your business or company's brand needs a rebrand or a refresh. Download this checklist so that you can make your next brand decision with confidence.


Rebrand Readiness: How to Know When It’s Time
Thinking about a rebrand? Before you invest in a new logo, hire an agency, or overhaul your website, get clear on what's right for you. In this live 90-minute workshop, I'll walk you through the exact questions and checklist I use to help companies determine if a rebrand is right for them — and how to do it with clarity, strategy, and confidence.
July 22 at 6:30PM


Free Guide:
Formula for a Successful Rebrand
✅ Gain clarity: Understand what brand really is
✅ Identify what you need: Pinpoint the need for a rebrand or refresh
✅ Get a process: Learn the Brand Restart Approach to conquer your rebrand
✅ "Triple R" Factor: Discover three essential factors for your project
✅ Lead with "C's": Know what it takes to lead your brand project successfully


What do they say?
I didn’t think you could bring rigor and fun into a brand process like Shannel. Her approach was refreshing, she was able to set a clear path for us that kept the entire team engaged and inspired to contribute ideas that she pulled together from her framework. She’s left us with a solid foundation to build our business faster and stronger.
- Raj Choudhury, CEO
Alloy


Shannel is an exceptional brand designer and strategist. Over nearly a decade, she has been instrumental in shaping the visuals and messaging for some of my biggest ventures, from my book that become a WSJ best-seller to the entire FlipMyFunnel movement, and most recently with GTM Partners and our research note that is now read by over 175,000 go-to-market leaders.
- Sangram Vajre, CoFounder and CEO
GTM Partners
15
Team members
340+
Supported lenders
Happy users
230k
About Shannel
My goal is help you align your brand identity with your brand action. With 20 years of combined experience as a creative director, graphic designer, author, and certified project management professional, I've played an influential role in helping craft brands for next-level growth. I created Brand Restart as a do-it-yourself guide to turn brand practitioners, like you, into brand experts.


100+
20
Years of experience
Happy clients


Ready to be the brand hero?
The Brand Restart book isn’t theory. It’s a practical, actionable, and step-by-step guide that positions you as the expert. Marketing, design, and brand leaders who want to take control of the rebrand process and create more impact—this is for you!